Stephanie Gorfer


⁣Before I continue my Instagram journey, let’s talk about what this mystical word even means.⁣
Localization is the process of adapting your game to a specific target market. The term is often used interchangeably with globalization and internationalization, but … actually, it’s only the last of three steps you need to take when you want to introduce your game to a new audience.⁣
Step 1: Globalization
Step 2: Internationalization⁣
Step 3: Localization⁣
In order to make foreign players fall in love with your game, you will need to follow all three of these steps.⁣
Sounds complicated? Don’t worry, the words may sound fancy, but the concepts are pretty straightforward. Stay tuned — I will talk about each of them in the next few posts.⁣