Before I continue my Instagram journey, let’s talk about what this mystical word even means.
Localization is the process of adapting your game to a specific target market. The term is often used interchangeably with globalization and internationalization, but … actually, it’s only the last of three steps you need to take when you want to introduce your game to a new audience.
Step 1: Globalization
Step 2: Internationalization
Step 3: Localization
In order to make foreign players fall in love with your game, you will need to follow all three of these steps.
Sounds complicated? Don’t worry, the words may sound fancy, but the concepts are pretty straightforward. Stay tuned — I will talk about each of them in the next few posts.